Africa

Among the actions that enabled the good results, we strengthened our approach with the end consumer in key markets, with innovations directed by local team, business intelligence, development of supply and distribution agreements and extension of reach, through active distributors, exploring, for example, so-called “dry channels”, which do not depend on cold distribution processes.

Through innovations aimed at local retailers and the presence of the Perdix and Sadia, we have launched products of greater durability, with special emphasis on canned sausages and the marketing of fresh chicken in natura meat adapted to the local consumer, used in the production of stews.